By Yahoo Finance
Car Audio Outranks Engine Upgrades as Drivers' Top Vehicle Improvement, New DS18 Survey Finds
Our national survey of 1,000 U.S. drivers is now live on Yahoo Finance. The results show that when asked what they’d most like to improve about their vehicle, 27% of drivers choose their audio system, well ahead of engine and performance upgrades (15%). Over 90% of respondents have stayed in their vehicle to finish a song or podcast, and 72% have upgraded their audio or are open to it.
