I’m not name dropping, but not many people can say, like me, that they spent the day with Louie and Cookie at DS18’s Atlanta Branch.
We were holding tours for dealers from all over Georgia; some of them said they drove for hours (plural) to get their chance at some of DS18’s professional audio equipment.
Selling comes naturally: but, it’s even easier when the product practically sells itself.
Louie made the branch look like a grocery store, dealers came in and went to the aisle that held the products of their choice; once they had decided on a product we would then try to sell them on the benefits of adding it to their store; then they made the choice of whether to buy or not.
We also had some vehicles, specifically the Gladiator 6 x 6, to help show what makes our products so great.
They came in handy!
Whenever “maybe” started to creep in the conversation, all I had to do was give them a taste of professional audio in real time.
It was a humbling experience to say the least; the yes’s and the no’s. Having some of the most legendary dealers in the industry critique our products, and seeing their faces light up when we did meet their standards was extremely gratifying. Then heading outside and BBQ’ing in the crisp and clean Georgia air, and turning those dealers into friends. That’s what it’s all about.
DS18 is more than just selling speakers. Getting the chance to mingle with dealers and potential customers is what sets DS18 apart to me. It’s more than just a brand, it’s a lifestyle.
Once the dealers left, we packed our things and headed towards Jasper for the Sheriff’s Jeep Fest, the next leg of DS18’s tour of the South.